One of the big opportunities for ad exchange buying is the opportunity to use third-party data to enhance "ordinary" inventory. The two most common uses of data that our customers use include:

• Re-targeting users that have visited your site recently (or a section of your site).
• Buying audience-specific data on users that meet specific behavior criteria. This might include shoppers that recently visited an electronics store or

We can help you take advantage of both of these opportunities. Data can be applied to any of your campaigns and we can help you implement this in a seamless way across all of the exchanges that we interact with. We don't charge for the data. We simply pass the costs along to you directly.

We're currently working with AlmondNet, Exelate, TargusInfo, leading providers of third-party data. They include data in the following categories:

Intent data

• In-market shoppers
• in-market travelers
• In-market auto-buyers
• and more

Hobbies & interests

• Gadget geeks
• Cooks
• Auto enthusiasts
• Stocks & finance
• and more

Demographic data

• Age
• Gender
• Race
• Household income
• Presence of children
• and more

Data buys can add a significant premium to your inventory purchases, but provide significant improvements in performance and allow you to reach the audience you're intending to reach. 

You can select behavioral targeting segments by selecting Ad Exchange Settings when you get to the targeting portion of campaign setup.  Be sure to select all networks and channels when using behavioral targeting to maximize teach.