If you can't measure it, you can't manage it!

Overview: The tools under AdBuyer's Centralize tab are designed to help you understand how your advertising placements are performing. You can browse your campaign performance across Google, Yahoo, MSN, RightMedia, and others through a centralized dashboard once you are logged in. We provide a graph outlining the last 30 days of performance data and key performance statistics. The pie charts at the bottom of the page show a breakout of the Cost and Revenue performance across all of your campaigns.

Organization: Clicking the "tree structure" on the left-hand side will allow you to navigate through your campaigns.

The Centralize tab contains the following tools: 

• Dashboard: View your performance across search, content, and display

• Edit campaigns: Edit all of your campaigns from one location

• Run reports: Run various types of performance reports across any time range

• Conversion tracking: Understand which keywords and display ads are driving conversions

• Add/import campaigns: Select which search campaigns to track in AdBuyer. You may not see this link if you are only using our display functionality.

Update frequency: We update results every two hours for display campaigns and once per day for search campaigns. We will be increasing the update frequency shortly.