90%+ of your visitors leave your site without converting. Reach these valuable prospects after they’ve left your site with a highly targeted banner ad.  We make it easy to re-target your prospects. You’ll get reach across the major exchanges, transparent pricing and personalized recommendations on how to get better results.

How do I set up a retargeting campaign?

You can set up a retargeting campaign just like you would set up a typical display campaign in our interface except instead of select Audience Scores for the targeting, select Ad Exchange Targeting.  Make sure to select all Networks and all Channels.  In the next step, you can select retargeting campaign. 

In order for a retargeting campaign to run, you must install the landing page pixel.  The landing page pixel should be placed on all of the landing pages where you reach prospective customers. This can include a universal footer.

How much should I bid on a retargeting campaign?

Because retargeted users are more valuable to you and you want to win as many of those impressions as possible, we suggest a much higher bid than a typical display campaign.  We suggest starting at $3.50 dCPM.

Can I see how many users have been cookied?

We will provide this information in the future through the dashboard.