The Optimize section provides tools that will help you put the right price on your media placements. 

Important note: If we don't have performance data on your campaigns, our algorithms are not helpful! Make sure you place our conversion tracking pixel and start aggregating data so we can make intelligent recommendations.

Search marketing

Bid recommendations: We review your search marketing bids every day to make sure they're in line with your goals.

Bidding preferences: Change how our rules generate recommendations for your account.