Keyword expansion, done right, can be a very powerful way for you to expand your campaigns.  But it can be tedious.

Our automated algorithms take the work out of expanding your keyword lists through an automated recommendation engine. The process works in the following way:

1. We start with your best performing keywords (highest gross profit). These are your seed keywords.
2. We use external sources (including Google's recommendations and competitive sources) to generate a very large list of new candidate keywords.
3. We de-duplicate this list against your existing keywords and rank the new candidates using an internal algorithm. We score keywords according to their potential volume, the number of competitors bidding on the keyword, and any history that our system has accumulated on performance.
4. We give you the top picks, ranked by our score.

You can Accept or Reject any of our picks by checking the box next to each keyword and clicking the appropriate button.

To view your keyword recommendations, click on Add New Keywords under the Grow tab.  You will also receive an email when new keyword recommendations are available for you.