Clicks

The total number of paid clicks that were purchased during the period.

Click through Rate (CTR)

The rate at which viewers are clicking on your ad.  Calculated as Clicks / Impressions.

Conversions

Total number of clicks that result in an action (e.g., revenue generated, lead generated).  % conversion is calculated as Conversions / Clicks.

Cost Per Action or Cost Per Acquisition (CPA)

CPA is the maximum amount of money that you will pay for a new customer, lead, or other "event" that can be tracked on your website. If you have a Bidding Rule set up, AdBuyer will determine the right CPC bids for your keywords to help you meet your CPA goal.

Cost per Click (CPC)

The average cost paid to the search engines for each paid click.

Goal

AdBuyer determines the right CPC bids for your keywords to help you meet your business goal.

AdBuyer supports two goal types used by many direct marketers: Cost per Action/Acquisition (CPA) and Return on Ad Spend (ROAS).

Impressions (Imps)

The total number of times your ads were shown.

Long Tail Keyword

A keyword that has a low number of clicks making it difficult to determine an appropriate bid for that keyword. AdBuyer bidding rules can change the CPCs on keywords that do not get enough clicks to reach the minimum click threshold based on the average conversion rates of its AdGroup.

Return on Ad Spend (ROAS)

ROAS is the minimum return that you require from your advertising spend, calculated as revenue divided by ad spend.  An ROAS goal of 200% indicates that you wish to make $2.00 in revenue for every $1.00 in ad spend. If you have a Bidding Rule set up, AdBuyer will determine the right CPC bids for your keywords to help you meet your ROAS goal.

Revenue Per Click (RPC)

This is the average amount of revenue earned for every paid click.

AdBuyer Campaign

AdBuyer Campaigns allow you to group a number of campaigns that you will want to manage or analyze in a similar fashion or compare to other portfolios that you're running. This can be useful for A/B testing.  

Total Spend

The total amount of money spent on search engine advertising for a given time period.

Total Value

Calculated at the Goal Value * Number of Conversions or is an actual revenue figure provided via the tracking pixel if you are optimizing based on a Return on Ad Spend goal.