GENERAL

Q. How long does it take before a new campaign goes live?

A. Creative need to be approved before a campaign can go live. This takes up to 24 hours.  Once creative is approved, campaigns typically start to receive impressions within 2 to 3 hours.

 

Q. How often are your stats updated?

A. Reporting is updated every 3 hours in the AdBuyer.com interface.

 

Q. What is a Premium AdBuyer.com account?

A. Premium AdBuyer accounts are search accounts which allow you to import your current PPC campaigns from Google, Yahoo and MSN and manage them through a centralized platform, receive our keyword bid recommendations to optimize your campaign, and receive recommendations for new keywords that are likely to perform for you.

 

CREATING NEW GOALS AND CAMPAIGNS

Q. How do I create a new goal?

A. You can add a new goal by clicking Add Goal to the right of All Goals from the AdBuyer.com dashboard located under the Centralize tab.

 

Q. How do I create a new campaign?

A. You can set up a new campaign in two different ways:

 

1) If it is a new offer type or CPA target, you should create a new goal.  You will see a link for creating a new goal at the top of the tree structure on the left side of the Dashboard.  After you create your new goal, it will ask you if you wish to create a search or display campaign. 

 

2) If you wish to create a new campaign in an existing goal, expand the tree on the left side of the dashboard and click on Display Campaigns under the goal to which you wish to add the campaign.  Click on the Add button next to Display Campaigns.

 

Q. Should I create a new goal for every new campaign?

A. No, you may have multiple campaigns per goal provided they share the same CPA or ROAS goal.  Display campaigns in the same goal should also share the same offer type.

 

 

PRICING & BUDGET

Q. What is your minimum daily budget for display ad campaigns?

A. We bid on your behalf in the ad exchanges, so there are no fixed minimums. As a practical matter, you're unlikely to get good results without spending at least $100/day.  

 

Q. How much should I bid?

A. The inventory quality varies dramatically - we recommend a $2.00 dynamic CPM.  Your effective CPM will typically be 50-60% of your bid.  CPC is not recommended. 

 

 

CREATIVE

Q. What creative sizes do you support?

A. 120x600, 160x600, 300x250, 468x60, and 728x90

 

Q. How large can my creative files be?

A. Files should be under 40k.

 

Q. How many creative should my campaign have?

A. We recommend that a campaign have more than one creative (typically of different sizes). If you have additional creative available, we suggest you add it to the campaign. You can easily add additional creative by clicking on Edit Campaigns from the AdBuyer.com dashboard.

 

Q. Can I use my ad server to optimize my campaign?

A. We have an ad server that we provide for free that automatically optimizes your campaigns. Unless you're running very high volumes, or have unique serving requirements, you're better off using our server.  If you have unique serving needs, please email accounts@adbuyer.com.

 

Q. Can I see my ad displayed on a site?

A. No, all inventory is purchased through a non-guaranteed, auction-based environment.

 

Q. How can I edit my creative click URL?

A. You can edit the URL by clicking 'Edit Campaigns' from the 'Centralize' tab.  Next, navigate using the tree structure on the left to locate the creative under your campaign name.  Lastly, click the check box to the right for the desired creative and click 'Edit'.  The click through URL will be located towards the bottom, marked 'Destination URL'.

 

 

EDITING YOUR CAMPAIGNS AND CREATIVE

Q. How do I edit my campaign?

A. You can easily edit your campaign by clicking on the campaign name on the tree on the left side of the dashboard.  You can then click either the Edit Campaign button or the Manage Creative button

 

 

Q. How do I add new banners to my campaign?

A. Click on the campaign name on the tree on the left side of the dashboard.  You then click the Manage Creative button which will allow you to upload additional creative.

 

Q. How do I edit my banner ad?

A. Click on the campaign name on the tree on the left side of the dashboard.  You then click the Manage Creative button which will allow you to edit your URL or delete a creative.  You can pause a creative at any time from the dashboard

  

Q. Can I pause a campaign at any time?

A. Yes, you may pause a campaign at any time.  Please note that reporting is delayed, and as a result, you will see additional spend flow into the system over the next 2 to 3 hours.

 

Q. How long does it take for edits to my campaign to take effect?

A. Changes take 2 to 3 hours to take effect.  If you pause a campaign, it will be paused immediately.  But, because our reporting is delayed, you will see additional spend flow into the system over the next 2 to 3 hours.

Q. Where is the conversion tracking code located?

A. The conversion tracking code is located in the AdBuyer interface.  After you've logged in, click "Conversion tracking" to access the pixel.

 

Q. Which goal type should I select -- Value per lead (CPA) or Return on ad spend (ROAS)?  What value should I enter?

A. We're trying to understand how you measure "success" for your campaigns. We allow you to select one of two solutions:

1) CPA. This is the amount of money you associate with each new customer or lead. It's sometimes described as the lifetime value (LTV) of your customer. We will attempt to reach your goals by buying advertising at a lower cost than your CPA.

 

2) Return on ad spend (ROAS) is for e-commerce clients or others who have a value per transaction that varies on each transaction. For example a 100% ROAS means that the client is looking for $1.00 in revenue for every $1.00 in advertising spend.

 

Option 2 requires a more extensive technical setup. For starters, we recommend focusing your efforts around an appropriate value per customer or lead.

 

Q. I've selected ROAS as my goal type, where is the conversion pixel?

A. Conversion pixels for display campaigns are only available for CPA campaigns at this time.  Please edit your goal to CPA to access a conversion pixel.

 

Q.  How can I obtain a secure pixel?

A.  Click the box on the conversion tracking page to change the pixel to secure.

  

TARGETING

Q.  How do I select demographic targeting?

A.  Demographic targeting options can be found under the 'Ad Exchange Settings' under 'Edit Campaign'.  You must select 'I'd like to select specific targeting settings for my campaigns' first.  Demographic targeting does not work with Audience Scores and is only available on 10% of all sites on the exchange.

 

Q. Should I choose Audience Score or my own custom demographic targeting?

A. We highly recommend using Audience Scores.  Only 10% of the sites in the exchanges provide demographic information, so demographic data really limits your volume.