Installing and testing your AdBuyer.com conversion pixel

Proper installation of your conversion pixel is important to ensure you get the most from your use of AdBuyer.com. The pixel allows us to measure which placements are the best performers for your offer and we will help you re-allocate your media spend to take advantage of these performers.

Installing the conversion pixel

Each goal you create in the AdBuyer system has a different conversion tracking pixel. Click on the Conversion Tracking link under the Centralize tab. Place the exact text of the pixel without making any changes. Sample pixel is displayed below:

<script type="text/javascript">

var SWJsHost = (("https:" == document.location.protocol) ? "https://" : "http://");

document.write(unescape("%3Cscript src='" + SWJsHost + "www.adbuyer.com/saletracker/track.aspx?goalid=1000' type='text/javascript'%3E%3C/script%3E"));

</script>

<noscript><img height='1' width='1' src='http://www.adbuyer.com/saletracker/track.aspx?goalid=1000&noscript=1'></img></noscript>

A few notes on successful implementation:

• Your pixel should be placed on your “thank you” page, just above the </body> tag.
• If the “thank you” page is a secure page, the pixel should also need to be secure. The only change required is to change http:// to https://.
• The pixel should be displayed every time the page is loaded. Our system will only track conversions that are preceded by a click on your ads. 

Passing transaction values to the AdBuyer system

Many of our customers (e.g. e-commerce or lead generation partners) associate different values with each transaction. You can pass this transaction information to our system by encoding the transaction value into the pixel through the amt name-value pair. A modified pixel to provide us with a $250.31 transaction is shown below:

<script type="text/javascript">

var SWJsHost = (("https:" == document.location.protocol) ? "https://" : "http://");

document.write(unescape("%3Cscript src='" + SWJsHost + "www.adbuyer.com/saletracker/track.aspx?goalid=1000&amt=250.31' type='text/javascript'%3E%3C/script%3E"));

</script>

<noscript><img height='1' width='1' src='http://www.adbuyer.com/saletracker/track.aspx?goalid=1000&amt=250.31&noscript=1'></img></noscript>

Testing your conversion pixel

Once your pixel has been placed, we recommend running a test transaction. Your AdBuyer.com representative can provide you with a test tag. This is a sample HTML file that will display your ad when loaded. Please follow the following steps to test the proper functioning of the pixel:

1. Save the HTML tag to your desktop.
2. Re-start your preferred web browser. Select File -> Open from the menu, and select the HTML tag from the Desktop.
3. Your ad should appear in the HTML page. If not, please reload several times.
4. Click on your ad and conduct a registration, making sure that you reach the “thank you” page at the end of the process.
5. After 2-3 hours, we should be able to confirm the pixel in our system and your campaign is ready for launch!