Once AdBuyer.com's optimization engine collects enough data, it generates bid recommendations for your keywords.  You can view your bid recommendations by clicking on the Optimize tab > Review Bid Recommendations.  You will also receive an email when you have new bid recommendations ready for review.

Our bid optimization works by looking at your goal (either a CPA goal or ROAS goal) and how much revenue each keyword is generating (collected through the tracking pixel).  The optimization engine then recommends new bids based on each keyword's profitability.

The bid recommendation screen, as shown below, details the engine, campaign, adgroup, keyword, match type, position, old CPC, and recommended CPC for each bid recommendation.  You can choose to either accept or reject bid recommendations by selecting the box to the left of the recommendation and clicking "accept" or "reject".

We believe strongly that our smartest marketers do not want a "black box" approach, so we have also prepared a more detailed outline of how we build our predictive models for advertisers.