Getting the most from AdBuyer.com
Overview of AdBuyer
AdBuyer.com provides the tools to help search marketers keep growing. We help you get more from your existing search campaigns and expand profitably into the major ad exchanges.
How to get started with AdBuyer
Many search marketers want to expand into the display ad exchanges but aren't sure where to get started. We've developed a three-phase "roadmap" for these search clients, allowing them to get some early wins while laying the foundation for significant scale
1. Build a profile of your customers: Identify your highest potential customers with our free Audience Profile. Learn more about Audience Profiles.
2. Launch and optimize a re-targeting campaign: Re-marketing is a great opportunity for an early win. The audience is tightly defined and represents your lowest hanging fruit: customers that have already expressed interest in your products. Learn more about how to launch a retargeting campaign.
3. Buy ads targeted to your best customers: After identifying the audience segments you want to reach in #1, you can launch a display campaign targeted only to individuals who fit your highest value audience segments.
Search tools: Are you a search marketer looking to improve your ROI? We provide a full set of search optimization tools to help smart marketers get the most from their SEM campaigns.
- Run Reports
- Bid Optimization
- Keyword recommendations
Ad exchange tools: We make it easy to launch display campaigns in the ad exchanges. Although we suggest starting with an Audience Profile, some marketers want to jump right in and create a campaign.
- Creating new display campaigns
- Getting the most out of your display campaigns
- Available inventory
- Launching a retargeting campaign
- Using Data to buy targeted audiences
- Audience Scores
- Pricing (i.e. How much should you bid for inventory)
- AdBuilder
- Conversion tracking
- Billing
Getting help:
AdBuyer.com assigns an account manager to clients who spend over $10K per month. If you have spent this much in our system and do not have an account manager, please email accounts@adbuyer.com to request one.
All other clients can receive support by emailing questions to support@adbuyer.com. We respond to emails within 24 hours of receipt.
You should also review the video demo on our website to see our platform in action.
Still have questions? Visit our FAQ and Glossary.
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