Getting the most from AdBuyer.com

Overview of AdBuyer. AdBuyer is a media optimization platform for auction-based media. Our aim to to help you understand how your advertising is performing and what you can do to improve it.

The Big Picture: We help you do three things, represented by the main tabs across the top of the AdBuyer interface:

1. Centralize: Understand how your advertising is performing
2. Optimize: Price your media more effectively, so you pay more for the good stuff and less for the bad stuff
3. Grow: Get recommendations for new placements that will perform well, based on what is currently performing

Conversion tracking: If you do one thing, setup conversion tracking! This helps us understand what is working and what isn't. AdBuyer's tools can be very powerful, but only if we have accurate results regarding what is working and what isn't. Learn how to setup your conversion tracking pixel.

Search tools: We provide a full set of search optimization tools to help smart marketers get the most from their SEM campaigns.

1. Edit campaigns
2. Run Reports
3. Bid Optimization
4. Keyword recommendations

Ad exchange tools: We're building the same set of tools for the ad exchanges by porting our search optimization algorithms. Audience Scores is our first released product and there's more on the way.

1. Creating new display campaigns
2. Getting the most out of your display campaigns
3. Available inventory
4. Using Data to buy targeted audiences
5. Audience Scores
6. Pricing (i.e. How much should you bid for inventory)
7. AdBuilder

Getting help:

AdBuyer.com assigns an account manager to clients who spend over $10K per month.  If you have spent this much in our system and do not have an account manager, please email accounts@adbuyer.com to request one.

All other clients can receive support by emailing questions to accounts@adbuyer.com.  We respond to emails within 24 hours of receipt.

Still have questions?  Visit our FAQ and Glossary.  You can also see what's Coming Soon.